As part of Peloton’s internship project, I was tasked with developing a new campaign look and feel along with marketing and machine interface deliverables.

Level Up is a new bootcamp program intended to keep Peloton members on their toes. Led by instructors Jess Sims and Adrian Williams, this bootcamp is an 8 week training program with a variety of class types. The campaign is shaped by dynamic imagery, patterns, and instructor images to motivate new and existing members to sign up.