SHOP PREMIUM OUTLETS
Role: Art Direction, Design, Retouching
Shop Premium Outlets, now Shop Simon, is an online marketplace that offers up to 85% off premium and luxury brands, including fashion, home, and beauty products.
For each campaign and marketing initiative, I took lead on all design and photoshoot material. Shaping the look and feel of the brand through organic and paid media, website placements, emails, and social media.
Transitioning from shiny pinks and reds to dark greens and blues, the December Gift Guide transformed to include different product on the tree, cold winter styles, and of course carried elements of holiday charm. Our stylist selected outfits to compliment the set and influence a season of gifting. We also supported this campaign on social media with a 25-day “advent calendar” of new deals every day.
DECEMBER GIFT GUIDE
To kick off the holiday season, the November Gift Guide launched to exhibit gifting ideas and holiday style looks. To support this, we decked out the set in bright pinks and reds along with a tree covered in product. Styled to bring holiday spirit and cheer, the Gift Guide entices customers to purchase gifts early, and we made sure our creative did just that.
NOVEMBER GIFT GUIDE
Fall means not only a change of season, but also a transition of style. So what better way to refresh your closet than with a campaign featuring the best styles and prices on fall dresses, coats, sweaters, jewelry, menswear, boots, and more? To execute this, we warmed up the lighting and built an inviting set so you can look stylish while you sit in your favorite chair and watch the leaves change.
FALL INTO FASHION
To align with NYFW, we developed our own SPO Fashion Week featuring runway show styles, exclusive designer collections, and more in luxury. With a high-end approach, we took fall style trends to the next level with a crisp white backdrop and bright lighting. We leveraged dynamic designs to draw the customer in and shop our Fashion Week collections.
FASHION WEEK
February is the month of love and, for e-commerce, the month of gifting. To promote our gift guide and luxe products, we took a sexy and celebratory date night approach to our campaign creative. For those who either want to treat themself or a loved one, our Gifting Event and Day to Date Looks campaigns enable one to be inspired, and influenced, to shop our sales.
VALENTINE’S DAY
For SPO’s 4th birthday, we offered deals, coupons, price drops, live events, promotions and sweepstakes across all categories. For visual support, we threw a party of our own. With tinsel, presents, and an overflowing dining table filled with jewelry and accessories, we made our sale irresistible. Here are some of my favorite moments we captured.
BIRTHDAY SALE
