VERIZON
Agency: Horizon Sports & Experiences
Role: Concept and Brand Development, Experiential Design
As Verizon’s experiential agency of record, HS&E was responsible for developing brand and client experiences across its sponsorship portfolio.
We partnered with multiple divisions within Verizon, engaging audiences across its Access program, internal business platform, Frontline initiatives, and Straight Talk brand. This work spanned a wide range of marquee properties, including Formula 1, the Indy 500, the Daytona 500, the NHL, and NASCAR.
Verizon has a big stake in motorsports. They tasked HS&E with developing new motorsports activation strategies that build on Verizon's equity in racing. Events included custom builds, container wraps, and premium signage at F1 and NASCAR events like the Indy 500 and Miami Grand Prix.
VERIZON MOTORSPORTS
Verizon tasked HS&E with activating Straight Talk at Homestead-Miami Speedway for the brand’s first race entitlement: The Straight Talk Wireless 400. Custom design and builds included a full brand structure, phone booth, vending machine, golf carts, track signage and more.
STRAIGHT TALK
Verizon is the official technology partner of the NHL and HS&E was tasked with concepting, planning, and executing activations across their tentpole entitlements—from the Winter Classic to the 4 Nations Face-Off and more.
VERIZON NHL
